If I had  a dollar for every  time someone said I am dumb then I would have $12.50.
If 100 people enter a competition, 99 will fail. So the experience of failure is far more common than winning. Leaders that focus on setting goals and winning may be missing the point. Perhaps the main job of a business leader is to encourage beautiful failure. Why not start every meeting with the 'mistake of the week'. A business is a conversation. If failure is taboo then part of our energy is taken up by hiding our mistakes. The child that falls over 99 times before they learn to stand understands beautiful failure.