Here is a question cluster for you to help you innovate. The outer questions start a conversation. The aim is to get the answer of the central question. The outcome is that you will know what you really do, not  what you think you do. once you know that, you can innovate more effecti

What do you find easy?
You find it easy and you can't understand why others don't.  Guess what' that's a core strength.

What are you passionate about?
If you are excited about it, then it will be easy, fun and rewarding to do. it won't feel like work.

If you closed your business tomorrow what would you be remembered for?
What would people say, when they remembered what the business did well?

What does your industry find hard that you find easy?
Just because others find it hard doesn't mean that you have to.

What was your #1 reason that you set up this business in the first place?
Hopefullythe reason is more than just making money.

If I asked your best client about you, what would they say was the reason they chose you?
Try asking them and write down their answer.

Your answers will point you to what you do brilliantly. Build a busienss around that. Innovate around that.  In the next blog I will talk about the two different ways that you can innovate. One is much easier than the other.