Bill Aronson - Business Leadership Coach
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                                Turning up for life
                                Purchase Now - Turning up for life
                                Turning up for life - the lost manuscript
                                Purchase Now - Turning up for life - the lost manuscript

                                Turning up for Life

                                Read about a third of Turning Up for Life last night. It's a terrific read. Love it. Weird in a very nice way. Will get back to you when I'm finished. Antony Funnell - ABC Radio 'Future Tense'.  Antony has now done the interview and I am waiting for the broadcast in September 2011.

                                The US Review of Books

                                "Transformation is startling, playful, touching and inspiring. It is also better, faster and cheaper than change and can result in a 300% increase in return on investment."

                                Aronson uses a combination of interviews, poetry, life examples, and musings to describe his perspectives on Transformation, self awareness, consciousness and direction, among other virtues. By exercising our virtues, humans can examine our personal motivations, and ultimately change our structures, our organizations, and the Earth.

                                The author doesn't hold back. His perspectives do not seem to be entirely unique, since some of his concepts seem to echo some of those of Dale Carnegie, Saint-Exupery, Solzhenitsyn, and Transcendental Meditation, to name some examples, but what good company! Aronson applies his perspectives without limits, aiming for large results, such as a state of being that eliminates cancer from the body when the person "discovers how to live again." Aronson explains, "Change arises from the mind. Transformation is an expression of being. Change creates disappointment. Transformation creates surprise."

                                One of the author's nice metaphors involving transcendence is the birth of a daughter. "'Oh, god [sic], she is beautiful,' I say as the tears well up. In the background my mind begs to disagree... My mind sees her and remarks she is ugly. But my heart doesn't listen. For the first time I love another without condition."

                                This book reaches out in many directions to show its readers the possibilities of Transformation. It is truly enjoyable; best savored over time.

                                Ray Brown - founder www.clienteerhub.com

                                I thought I'd tell you I just finished your Turning up for Life book. I have to say I've found it very inspiring. I was reading your book at the same time as I was listening to The Rational Optimist by Matt Ridley (he was Chairman of Northern Rock but he keeps that a secret !)

                                Lots of overlaps between your book, The Rational Optimist and Clienteering.

                                You speak about being authentic at home and different at work "You only listen to learn what you can sell. You lie to customers. You tell them that your product is the best in the world and hide any flaws" - exactly why enlightened businesses needs to shift emphasis from B2B & B2C to B2Me

                                Later you say "Meaning arises out of language. Our ability to invest sounds, images and gestures with significance is the basis of civilisation and what distinguishes us from animals" - exactly why I think the Clienteer language creates an opportunity for new language and new thinking in a new space.

                                In The Rational Optimist Matt Ridley reckons that much of human development has been driven by two things: Exchange (Trade) and Specialisation. He has some great stories about evolution tying back to these 2 concepts. His take on where we are now and how we will progress is based on 3 key concepts: Trade, Trust & Technology. He makes a compelling argument about how we should respond to global warming. I think he is on the same page as you about this topic.